Brigital Loom
Design sarees, your way.
Design sarees, your way.
Design sarees, your way.
Design sarees, your way.
Design sarees, your way.
Design sarees, your way.
Project Type
Digital Product Design
Role
Project Planning
UX Research
Interface Design
Team
Creative+ Design Studio
Aug, 2024
02
Brigital Loom
Brigital Loom?
Brigital Loom is a tech-enabled platform to create custom saree designs by selecting patterns, colors, and motifs, offering a fully personalized experience. It's purpose is to bridge the gap between traditional saree weavers and modern consumers by creating custom saree designs
Brigital Loom is a tech-enabled platform to create custom saree designs by selecting patterns, colors, and motifs, offering a fully personalized experience. It's purpose is to bridge the gap between traditional saree weavers and modern consumers. It empowers users directly connects weavers with buyers, ensuring sarees are woven on-demand, reducing waste, and enhancing efficiency.
01
Overview
Traditional saree weavers in India face challenges with changing customer preferences and competition from machine looms, leading to mismatched supply and demand. Customers also have limited input in saree design. To address this, TCS CSR partnered with us to create a tech product empowering users to design custom sarees while connecting weavers directly with buyers. This project was showcased at Adobe Summit in Las Vegas, a custom saree designed on the software was woven for Adobe’s 40th anniversary. Blending Eastern and Western design elements and highlighting the power of collaboration.
Traditional saree weavers in India face challenges with changing customer preferences and competition from machine looms, leading to mismatched supply and demand. Customers also have limited input in saree design. To address this, TCS CSR partnered with us to create a tech product empowering users to design custom sarees while connecting weavers directly with buyers. This project was showcased at Adobe Summit in Las Vegas, a custom saree designed on the software was woven for Adobe’s 40th anniversary. Blending Eastern and Western design elements and highlighting the power of collaboration.
Traditional saree weavers in India face challenges with changing customer preferences and competition from machine looms, leading to mismatched supply and demand. Customers also have limited input in saree design. To address this, TCS CSR partnered with us to create a tech product empowering users to design custom sarees while connecting weavers directly with buyers. This project was showcased at Adobe Summit in Las Vegas, a custom saree designed on the software was woven for Adobe’s 40th anniversary. Blending Eastern and Western design elements and highlighting the power of collaboration.
Traditional saree weavers in India face challenges with changing customer preferences and competition from machine looms, leading to mismatched supply and demand. Customers also have limited input in saree design. To address this, TCS CSR partnered with us to create a tech product empowering users to design custom sarees while connecting weavers directly with buyers. This project was showcased at Adobe Summit in Las Vegas, a custom saree designed on the software was woven for Adobe’s 40th anniversary. Blending Eastern and Western design elements and highlighting the power of collaboration.
Traditional saree weavers in India face challenges with changing customer preferences and competition from machine looms, leading to mismatched supply and demand. Customers also have limited input in saree design. To address this, TCS CSR partnered with us to create a tech product empowering users to design custom sarees while connecting weavers directly with buyers. This project was showcased at Adobe Summit in Las Vegas, a custom saree designed on the software was woven for Adobe’s 40th anniversary. Blending Eastern and Western design elements and highlighting the power of collaboration.
Traditional saree weavers in India face challenges with changing customer preferences and competition from machine looms, leading to mismatched supply and demand. Customers also have limited input in saree design. To address this, TCS CSR partnered with us to create a tech product empowering users to design custom sarees while connecting weavers directly with buyers. This project was showcased at Adobe Summit in Las Vegas, a custom saree designed on the software was woven for Adobe’s 40th anniversary. Blending Eastern and Western design elements and highlighting the power of collaboration.
02
Problem
The traditional saree weaving industry, especially in Kanchipuram, struggles to meet modern consumer demands. Weavers rely on guesswork, often leading to unsold inventory, while customers lack options for personalization, limited to store-bought designs. The disconnect between weavers, sellers, and buyers further complicates the ecosystem, as machine-made looms overshadow traditional craftsmanship. A solution was needed to connect weavers with customers, enabling personalized, on-demand saree design and preserving this heritage art form.
02
Problem
The traditional saree weaving industry, especially in Kanchipuram, struggles to meet modern consumer demands. Weavers rely on guesswork, often leading to unsold inventory, while customers lack options for personalization, limited to store-bought designs. The disconnect between weavers, sellers, and buyers further complicates the ecosystem, as machine-made looms overshadow traditional craftsmanship. A solution was needed to connect weavers with customers, enabling personalized, on-demand saree design and preserving this heritage art form.
02
Problem
The traditional saree weaving industry, especially in Kanchipuram, struggles to meet modern consumer demands. Weavers rely on guesswork, often leading to unsold inventory, while customers lack options for personalization, limited to store-bought designs. The disconnect between weavers, sellers, and buyers further complicates the ecosystem, as machine-made looms overshadow traditional craftsmanship. A solution was needed to connect weavers with customers, enabling personalized, on-demand saree design and preserving this heritage art form.
02
Problem
The traditional saree weaving industry, especially in Kanchipuram, struggles to meet modern consumer demands. Weavers rely on guesswork, often leading to unsold inventory, while customers lack options for personalization, limited to store-bought designs. The disconnect between weavers, sellers, and buyers further complicates the ecosystem, as machine-made looms overshadow traditional craftsmanship. A solution was needed to connect weavers with customers, enabling personalized, on-demand saree design and preserving this heritage art form.
02
Problem
The traditional saree weaving industry, especially in Kanchipuram, struggles to meet modern consumer demands. Weavers rely on guesswork, often leading to unsold inventory, while customers lack options for personalization, limited to store-bought designs. The disconnect between weavers, sellers, and buyers further complicates the ecosystem, as machine-made looms overshadow traditional craftsmanship. A solution was needed to connect weavers with customers, enabling personalized, on-demand saree design and preserving this heritage art form.
03
Solution
Brigital Loom is a tech-driven solution that allows users to design their own sarees, bridging the gap between traditional weavers and modern customers. By offering a fully customizable platform, users can select everything from base fabric to motifs and colors, ensuring a personalized experience. This approach not only preserves the rich heritage of handwoven sarees but also allows weavers to connect with global customers, producing sarees on demand and revitalizing traditional craftsmanship in a competitive, machine-dominated market.
Brigital Loom is a tech-driven solution that allows users to design their own sarees, bridging the gap between traditional weavers and modern customers. By offering a fully customizable platform, users can select everything from base fabric to motifs and colors, ensuring a personalized experience. This approach not only preserves the rich heritage of handwoven sarees but also allows weavers to connect with global customers, producing sarees on demand and revitalizing traditional craftsmanship in a competitive, machine-dominated market.
Brigital Loom is a tech-driven solution that allows users to design their own sarees, bridging the gap between traditional weavers and modern customers. By offering a fully customizable platform, users can select everything from base fabric to motifs and colors, ensuring a personalized experience. This approach not only preserves the rich heritage of handwoven sarees but also allows weavers to connect with global customers, producing sarees on demand and revitalizing traditional craftsmanship in a competitive, machine-dominated market.
Brigital Loom is a tech-driven solution that allows users to design their own sarees, bridging the gap between traditional weavers and modern customers. By offering a fully customizable platform, users can select everything from base fabric to motifs and colors, ensuring a personalized experience. This approach not only preserves the rich heritage of handwoven sarees but also allows weavers to connect with global customers, producing sarees on demand and revitalizing traditional craftsmanship in a competitive, machine-dominated market.
Brigital Loom is a tech-driven solution that allows users to design their own sarees, bridging the gap between traditional weavers and modern customers. By offering a fully customizable platform, users can select everything from base fabric to motifs and colors, ensuring a personalized experience. This approach not only preserves the rich heritage of handwoven sarees but also allows weavers to connect with global customers, producing sarees on demand and revitalizing traditional craftsmanship in a competitive, machine-dominated market.
Brigital Loom is a tech-driven solution that allows users to design their own sarees, bridging the gap between traditional weavers and modern customers. By offering a fully customizable platform, users can select everything from base fabric to motifs and colors, ensuring a personalized experience. This approach not only preserves the rich heritage of handwoven sarees but also allows weavers to connect with global customers, producing sarees on demand and revitalizing traditional craftsmanship in a competitive, machine-dominated market.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
04
Key Findings
Key Findings
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Lack of Collaboration
Lack of Collaboration
Lack of Collaboration
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
Limited Customer Input
Limited Customer Input
Limited Customer Input
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Traditional Weaving at Risk
Traditional Weaving at Risk
Traditional Weaving at Risk
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
Supply-Demand Imbalance
Supply-Demand Imbalance
Supply-Demand Imbalance
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
Global Connectivity
Global Connectivity
Global Connectivity
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Personalized Experiences
Personalized Experiences
Personalized Experiences
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Revitalizing Tradition
Revitalizing Tradition
Revitalizing Tradition
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
04
Key Findings
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Lack of Collaboration
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
Limited Customer Input
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Traditional Weaving at Risk
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
Supply-Demand
Imbalance
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
Global Connectivity
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Personalized Experiences
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Revitalizing Tradition
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
05
Goals & Objectives
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Enhance Customization
Enhance Customization
Enhance Customization
Enhance Customization
Enhance Customization
Enhance Customization
Text
Provide users with the ability to design their own saree, giving them full control over patterns, colors, and styles.
Provide users with the ability to design their own saree, giving them full control over patterns, colors, and styles.
Provide users with the ability to design their own saree, giving them full control over patterns, colors, and styles.
Provide users with the ability to design their own saree, giving them full control over patterns, colors, and styles.
Provide users with the ability to design their own saree, giving them full control over patterns, colors, and styles.
Provide users with the ability to design their own saree, giving them full control over patterns, colors, and styles.
Foster Ecosystem Collaboration:
Foster Ecosystem
Collaboration:
Foster Ecosystem Collaboration:
Foster Ecosystem Collaboration:
Foster Ecosystem Collaboration:
Foster Ecosystem Collaboration:
Text
Create a platform that connects customers, weavers, and sellers in a seamless marketplace, ensuring smooth communication and efficient production.
Create a platform that connects customers, weavers, and sellers in a seamless marketplace, ensuring smooth communication and efficient production.
Create a platform that connects customers, weavers, and sellers in a seamless marketplace, ensuring smooth communication and efficient production.
Create a platform that connects customers, weavers, and sellers in a seamless marketplace, ensuring smooth communication and efficient production.
Create a platform that connects customers, weavers, and sellers in a seamless marketplace, ensuring smooth communication and efficient production.
Create a platform that connects customers, weavers, and sellers in a seamless marketplace, ensuring smooth communication and efficient production.
Preserve Traditional Weaving
Preserve Traditional
Weaving
Preserve Traditional Weaving
Preserve Traditional Weaving
Preserve Traditional Weaving
Preserve Traditional Weaving
Text
Use the platform to breathe new life into traditional handloom weaving by integrating digital technology, allowing weavers to compete against machine-made products.
Use the platform to breathe new life into traditional handloom weaving by integrating digital technology, allowing weavers to compete against machine-made products.
Use the platform to breathe new life into traditional handloom weaving by integrating digital technology, allowing weavers to compete against machine-made products.
Use the platform to breathe new life into traditional handloom weaving by integrating digital technology, allowing weavers to compete against machine-made products.
Use the platform to breathe new life into traditional handloom weaving by integrating digital technology, allowing weavers to compete against machine-made products.
Use the platform to breathe new life into traditional handloom weaving by integrating digital technology, allowing weavers to compete against machine-made products.
Boost Economic Opportunities
Boost Economic
Opportunities
Boost Economic Opportunities
Boost Economic Opportunities
Boost Economic Opportunities
Boost Economic Opportunities
Text
Expand market access for weavers, enabling them to reach global buyers and increase their income.
Expand market access for weavers, enabling them to reach global buyers and increase their income.
Expand market access for weavers, enabling them to reach global buyers and increase their income.
Expand market access for weavers, enabling them to reach global buyers and increase their income.
Expand market access for weavers, enabling them to reach global buyers and increase their income.
Expand market access for weavers, enabling them to reach global buyers and increase their income.
Optimize Supply and Demand
Optimize Supply and
Demand
Optimize Supply and Demand
Optimize Supply and Demand
Optimize Supply and Demand
Optimize Supply and Demand
Text
Ensure sarees are made to order based on customer designs, reducing wastage and aligning production with demand.
Ensure sarees are made to order based on customer designs, reducing wastage and aligning production with demand.
Ensure sarees are made to order based on customer designs, reducing wastage and aligning production with demand.
Ensure sarees are made to order based on customer designs, reducing wastage and aligning production with demand.
Ensure sarees are made to order based on customer designs, reducing wastage and aligning production with demand.
Ensure sarees are made to order based on customer designs, reducing wastage and aligning production with demand.
06
Building Empathy
Three target group profiles were defined Rajesh (Traditional Weaver), Lakshmi (Marketing Professional) and Priya (HR Manager) to better empathize with my main user groups and prioritize goals according to their needs.
Rajesh l 42 YRS
Traditional Weaver
Rajesh l 42 YRS
Traditional Weaver
Goals
To reach a broader market and showcase his weaving skills.
To earn a sustainable income by connecting directly with customers.
Frustrations
Struggles to predict customer preferences and trends.
Faces competition from machine-made sarees, affecting sales.
Behaviour Patterns
Interested in learning about digital tools and marketing strategies.
Enjoys participating in local craft fairs and exhibitions.
Lakshmi l 28YRS
Marketing Professional
Lakshmi l 28YRS
Performance Marketing
Goals
To wear a unique saree that reflects her personal style and heritage.
To support local artisans and promote traditional crafts.
Frustrations
Limited options in physical stores lead to dissatisfaction with available designs.
Lack of knowledge about traditional weaving techniques and the artisans behind them.
Behaviour Patterns
Enjoys attending cultural events and fashion shows.
Passionate about sustainable fashion and supporting local businesses.
Priya l 30 YRS
HR Manager @ Oracle
Priya l 30 YRS
HR Manager @ Oracle
Goals
Organize a company event that fosters team spirit and showcases the company’s identity through traditional attire.
Order sarees for female employees that incorporate the company logo, reflecting both professionalism and cultural heritage.
Frustrations
Struggles to predict customer preferences and trends.
Faces competition from machine-made sarees, affecting sales.
Behaviour Patterns
Interested in learning about digital tools and marketing strategies.
Enjoys participating in local craft fairs and exhibitions.
07
Mapping Journey
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
08
Information Architecture
After gathering research insights and working on the journey map, Focus was shifted to structuring the information architecture (IA). The goal was to create a clear, intuitive flow for users to easily navigate the app without feeling overwhelmed. We began by organizing the key features and content based on user needs and priorities. By mapping out the primary tasks users would perform, ensured that the layout would guide them naturally from one action to the next. This process allowed us to establish a solid foundation for a user-friendly experience before moving on to wireframes and visual design.
09
Wireframes
After finalizing the Information architecture, team transitioned designing initial wireframes to quickly visualize the layout and structure. This approach allowed us to iterate on ideas and refine the user flow.
10
Style Guide
11
11
11
Interface Design
Interface Design
Interface Design
Once the style guide was completed, I began creating the screens, focusing on delivering a clean and functional UI.
Preference
User selects the occasion for which they are designing the saree. This helps tailor the design options to match the event, ensuring a more personalized and relevant experience.
Select Saree Color
User is presented with a saree template resembling a stencil. Here, they can choose the base design and customize it by selecting their preferred color, allowing for a personalized foundation for the saree.
Saree Body
Add motifs to the saree body and customize it by selecting a color for each motif, further personalizing the saree design.
Saree Pallu
Add motifs to the saree pallu and choose a color for each motif, allowing for more customization and a unique design.
Saree Border
User can add motifs to the saree border and select colors for the motifs, further enhancing the saree's personalized design.
Saree Blouse
User selects the blouse color, chooses a motif for the blouse, and picks the motif color, completing their personalized saree design.
Final Saree Design
Here is the final design of the saree, showcasing the personalized choices made by the user, including the base, colors, motifs, and blouse design. This is a reflection of the user’s unique preferences, ready for order.
Preference
User selects the occasion for which they are designing the saree. This helps tailor the design options to match the event, ensuring a more personalized and relevant experience.
Saree Color
User is presented with a saree template resembling a stencil. Here, they can choose the base design and customize it by selecting their preferred color, allowing for a personalized foundation for the saree.
Select Saree Color
User is presented with a saree template resembling a stencil. Here, they can choose the base design and customize it by selecting their preferred color, allowing for a personalized foundation for the saree.
User is presented with a saree template resembling a stencil. Here, they can choose the base design and customize it by selecting their preferred color, allowing for a personalized foundation for the saree.
Saree Body
Add motifs to the saree body and customize it by selecting a color for each motif, further personalizing the saree design.
Saree Body
Add motifs to the saree body and customize it by selecting a color for each motif, further personalizing the saree design.
Saree Pallu
Add motifs to the saree pallu and choose a color for each motif, allowing for more customization and a unique design.
Saree Pallu
Add motifs to the saree pallu and choose a color for each motif, allowing for more customization and a unique design.
Saree Border
Add motifs to the saree border and select colors for the motifs, further enhancing the saree's personalized design.
Saree Border
User can add motifs to the saree border and select colors for the motifs, further enhancing the saree's personalized design.
Saree Blouse
User selects the blouse color, chooses a motif for the blouse, and picks the motif color, completing their personalized saree design.
Saree Blouse
User selects the blouse color, chooses a motif for the blouse, and picks the motif color, completing their personalized saree design.
User selects the blouse color, chooses a motif for the blouse, and picks the motif color, completing their personalized saree design.
Final Saree Design
Here is the final design of the saree, showcasing the personalized choices made by the user, including the base, colors, motifs, and blouse design. This is a reflection of the user’s unique preferences, ready for order.
Final Design
Here is the final design of the saree, showcasing the personalized choices made by the user, including the base, colors, motifs, and blouse design. This is a reflection of the user’s unique preferences, ready for order.
Preference
User selects the occasion for which they are designing the saree. This helps tailor the design options to match the event, ensuring a more personalized and relevant experience.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
04
Key Findings
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Lack of Collaboration
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
Limited Customer Input
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Traditional Weaving at Risk
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
Supply-Demand Imbalance
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
Global Connectivity
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Personalized Experiences
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Revitalizing Tradition
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
04
Key Findings
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Lack of Collaboration
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
Limited Customer Input
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Traditional Weaving at Risk
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
Supply-Demand Imbalance
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
Global Connectivity
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Personalized Experiences
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Revitalizing Tradition
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
04
Key Findings
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Lack of Collaboration
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
Limited Customer Input
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Traditional Weaving at Risk
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
Supply-Demand Imbalance
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
Global Connectivity
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Personalized Experiences
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Revitalizing Tradition
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.
04
Key Findings
The primary goal of this project is to empower both customers and weavers through a tech-driven platform that allows personalized saree design while revitalizing traditional weaving methods.
Lack of Collaboration
There is a significant gap in collaboration among weavers, sellers, and consumers, resulting in a disconnect that hinders innovation and creativity in saree designs.
Limited Customer Input
Customers often feel they have little say in the saree design, leading to dissatisfaction with available options.
Traditional Weaving at Risk
The rise of machine looms poses a threat to traditional weaving techniques, which may lead to the loss of unique craftsmanship and cultural heritage.
Supply-Demand Imbalance
The inconsistency in supply and demand dynamics creates challenges for weavers, making it difficult to predict what designs will sell.
Global Connectivity
Technology can facilitate connections between weavers and buyers worldwide, creating a more sustainable and profitable ecosystem.
Personalized Experiences
Consumers are seeking more personalized shopping experiences, indicating a market demand for customized products that reflect individual preferences.
Revitalizing Tradition
Introducing innovative tools like the Brigital Loom can breathe new life into traditional weaving practices, ensuring their preservation while meeting modern consumer demands.
04
Solution
The team conducted a desk study using data we got from the TCS CSR team, who had gathered insights from traditional saree artisans in Kanchipuram. The research revealed key challenges, including a lack of customer input, mismatched supply and demand, and competition from machine looms. It also highlighted customer frustrations with limited design options and personalization. These insights shaped the foundation for creating a solution to bridge gaps, foster collaboration, and preserve traditional handwoven sarees.